I was working as a freelancer for more than 13 hours a day to get and fulfill clients approximately 6 years back. Although I always had clients, I lacked the time to enjoy the freedom typically associated with running a business.  I wanted the freedom to choose my work location and time while remaining profitable.

Now, the only way to do that was to either hand over the marketing part, i.e., outsource it, or keep on doing the marketing while outsourcing the work. The issue with both situations was that I didn’t know how to hire people who could do my work, nor did I know how to outsource my marketing or the KPIs.

I learned about leads and sales. I realized that if I just had a good flow of leads, I would have more chances of selling. More chances of sales mean more sales.

So, how to drive more leads? Well, I tried Facebook ads, but they gave me crappy leads. I cold-called them, but no one responded, and those who did were kind of frustrated and spoke in ill language. I tried cold DMing people, but Instagram blocked me as I was messaging too many people.

What to do next? I didn’t know. If I didn’t figure out what to do next, I would either have to continue to remain in the hamster wheel of working 24x7, or I would have to start doing a job, which is much easier than this. Then I saw an ad one day which was training people and freelancers to solve the problem of lead generation.

I clicked on it to buy their course, service, or program. It was something around 45k, and the lady was selling a course on the RRR method to attract clients, which was cheaper according to me, so I bought it and started learning, but nothing changed. I thought nothing would happen even if I worked like this. So, I kept on working the way I was working, then one day I saw this book: Russell Brunson’s Expert Secrets.

When I read it, at first I couldn’t understand what I should do, but I was able to relate to why I bought the program.

It had three main things:

1. The marketing message of the product gave me an identity by calling out “Freelancers.”

2. The marketing message gave a clear outcome that I would be able to get sales and leads without chasing them.

3. The marketing message gave me a new boat or a new opportunity which I thought I would not be able to find anywhere, i.e., the RRR method.

I realized that these three things might be the core thing that my marketing message was missing. So, I implemented this, but the results were still not that prominent, and I kept on learning. After spending around 2 years testing and trying, I learned 4 other important aspects of marketing, so now, there are around 7 core pillars:

1. Choose a niche or a group of people whom you want to work with.

2. Choose a problem of these people that you want to solve.

3. Create a solution using your own skillset to solve this problem.

4. Have a crystal clear outcome of your product.

5. Give a name to your product.

6. Bring in a ton of traffic of similar people.

7. Position yourself as an expert before talking to them.

Now, it was really tough to implement everything. So, I used Facebook ads to generate traffic and a VSL funnel to position myself as an expert. VSL stands for Video Sales Letter.

When I implemented this, I was able to generate a ton of leads, my calendar was filled with sales calls, and I was able to talk to my dream customers. Of course, not all of them bought from me, but approximately 20% of them did, and I was able to understand the real problem of my prospect.

When I implemented the same strategies for other people, we were able to get similar results, like for Asmita Shah, Omsath Mahapatra, Rachna, Startup Frat, and many more.